#Google my business app for desktop verification
Many in the digital space believe this move is a win for business owners of all sizes - the consolidated interface will make managing business profiles easier and more accessible, as will new functionalities like messaging, multiple locations and easier page verification that are designed to enhance both the customer and business owner experience. This is great news for agencies who want to be able to manage business profiles for multiple clients. New tools will give users the capability to manage multiple location pages at once, as well as attribute management permissions for specific locations to specific users. One of the most exciting results of this overhaul will be how Google caters to larger corporations and businesses with multiple locations. It provides a great new channel for you to have a direct line of contact with potential customers or those seeking to learn more about your business, and is a great opportunity to continue growing your brand awareness. Not very useful if no one knows about it, right? Well, part of the Business Profile overhaul is the arrival of messaging to desktop, which will make the function far more visible and approachable for customers to engage with. You may be familiar with Live Chat pop-ups or 24/7 web chat functionalities on certain business’ websites, and it’s not supremely well-known but this functionality is built into Google Business Profiles as well - in fact, it was always a part of GMB, but buried under a few different menus and only accessible via smartphone. Ads will also be manageable from the same interface, which means you can easily see your ad performance and easily optimise ad sets and campaigns on the fly. All this info is hugely useful when it comes to optimising your Business Profile, and we think it’ll totally change the way brands manage their online presence. You’ll be able to easily access valuable data like how many click-throughs and views your links and Business Profile have been getting, which search queries are leading people to find your business, and more. It’s not just about updating your listing and maintaining your core company info - other Google business products like ads, analytics and insights will be easily accessible from the same interface.
New features you can manage all from the same spot New changes will mean that the Business Profile verification process is much easier to navigate - all you need to do is search your biz name in Google and there will be an option to verify your profile there. While these measures are important to ensure control of your business page doesn’t fall into the wrong hands, it is tedious. Whether you’ve done it through phone, text or even snail mail, Google’s processes for claiming and/or verifying your business page have been convoluted in the past. This new shift away from mobile to focus solely on a desktop interface will encourage ease of use for both new users and experienced Google vets. Previously, accessing your GMB dashboard from a desktop was unclear and complicated, and was a big reason for many business owners not bothering to interact with their business profile. You can also make posts and respond to reviews from here as well. This includes editing the public information associated with your profile, like address, contact details and business hours. Both Google Search (yes, like the original Google) and Google Maps will have ways you can get into your profile and make changes or updates. The Google My Business app is shutting downīut not to worry! There are still plenty of ways to access your profile.
0 kommentar(er)
